Marketing Attribution for SaaS: The Complete Guide
I’ve spent the better part of a decade helping SaaS companies figure out which marketing dollars are actually generating revenue. And the single most consistent thing I’ve learned is this: most attribution problems aren’t attribution problems at all. They’re trust problems. Data plumbing problems. Alignment problems. The company spending $80K/month on paid acquisition doesn’t need a fancier attribution model. They need their CMO, CFO, and VP of Growth to look at the same number and agree it’s real. That’s a fundamentally different challenge than picking first-touch vs. last-touch, and it requires a fundamentally different approach.
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