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How to Calculate True Customer Acquisition Cost (Not the Vanity Version)

Jason B. Hart
April 6, 2026

A practical guide to calculating true customer acquisition cost with the costs most teams leave out, the attribution mistakes that distort the number, and a downloadable calculator template for SaaS and ecommerce operators.

Marketing analytics

Your Shopify Dashboard Says Growth. Your Margin Says Otherwise.

Jason B. Hart
April 6, 2026

A lot of ecommerce teams can see revenue, but not the full cost picture behind it. If you cannot see margin by channel, product, and customer type, growth can be misleading.

Marketing analytics

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