Diagnostic for growth teams Typical diagnostic: $3,500-$7,500

Where Did the Money Go?

You spent real money on marketing. The dashboards say one thing. Pipeline says another. Finance trusts neither. This diagnostic is built to show, quickly, where spend is actually creating revenue, where attribution is lying, and what to fix before another quarter of budget gets misallocated. For teams searching for analytics audit services, this is the faster, sharper version: a marketing analytics audit tied directly to budget decisions, not a vague reporting cleanup.

Book This Diagnostic Fixed fee. Usually completed in about two weeks. Built for teams that need clarity before they commit to a larger attribution or revenue analytics engagement.

See what your tools reported versus what revenue actually says

A clear read on where channel reporting is inflated, incomplete, or flat-out misleading
A side-by-side view of platform-reported performance versus revenue reality
A practical budget-pacing view that separates real channel risk from noisy in-platform swings
The 3-5 fixes most likely to stop wasted spend this quarter
A clear next-step recommendation: attribution cleanup, MMM readiness, incrementality or holdout-test readiness, data foundation repair, or revenue analytics work

This is for you if...

You cannot defend ROAS to the board or leadership team
Marketing, CRM, and finance all tell a different story
Budget pacing conversations keep turning into arguments about which report is real
You have already tried a freelancer, tool, or attribution setup that did not hold
You need a quick audit before committing to a bigger engagement

This isn't the right fit if...

You only want a prettier dashboard
You want perfect multi-touch attribution before the basics are connected
You do not have access to the ad, CRM, and revenue systems needed for the readout

What you get

Reality check

A one-page readout comparing what your tools say versus what closed-won revenue says.

Marketing analytics audit readout

A practical audit summary showing which systems, definitions, and channel handoffs are creating false confidence.

Budget pacing readout

A plain-English view of whether the quarter is actually off track, or whether platform reporting is making normal pacing look like a crisis.

Leak map

The channels, campaigns, and handoffs most likely to be wasting budget or overstating performance.

Action plan

The fastest next moves to improve trust and budget allocation this month.

Modern measurement next step

A practical call on whether the team should clean up attribution, test MMM readiness, prepare an incrementality or holdout test, or repair the data foundation before another budget move.

Implementation path

If the issue is structural, we map the follow-on work into Revenue Analytics.

How It Works

Scope

We align on channels, systems, and the exact decisions this diagnostic needs to support.

Reconcile

We compare ad platform reporting, CRM movement, and revenue outcomes to find the trust gaps.

Explain

We show where the attribution breaks, where reporting is overstated, and what is actually knowable.

Prioritize

You leave with a short list of fixes, a budget-pacing recommendation, and a clear view on whether to rebuild attribution, tighten revenue analytics, or stop trusting the wrong report.

Not ready to book yet?

Get the framework we use to scope a marketing spend investigation

Before we dig into attribution logic or channel reporting, we need to understand where the real confusion lives. This framework shows how we separate spend-tracking problems from revenue-definition problems so you can walk into the next budget conversation with a clearer picture.

How we sort attribution confusion from reporting inflation from metric-definition drift
The questions we ask before recommending a full analytics rebuild versus a quick fix
A practical way to frame the spend conversation for leadership without oversimplifying

Download the PDF

Instant download. No email required.

Want future posts like this in your inbox?

This form signs you up for the newsletter. It does not unlock the download above.

Where this usually leads

DTC Ecommerce Brand

Cut wasted ad spend 35% with true channel-level ROAS

A DTC brand burning $120K/month on ads had every platform claiming credit for the same conversions. We built a unified spend-to-outcome view and they cut wasted spend by 35% within the first month.

Read case study

B2B SaaS Growth Team

From conflicting dashboards to a single source of truth for ROAS

Three teams, three attribution stories, zero board confidence. We unified ad platform, CRM, and finance data into one pipeline so budget conversations stopped being debates.

Read case study

Ready for the full engagement?

Need a complete attribution rebuild, not just a diagnostic?

If this diagnostic reveals structural issues in your spend-to-revenue story, Revenue Analytics picks up where the readout leaves off — from attribution model design through dashboard delivery.

Explore Revenue Analytics

Not ready to book yet?

Start with the spend-confidence tools

If the team needs a worksheet before a call, use the Operator Tools group that separates attribution evidence, causal proof, and budget-confidence gaps.

Open worksheet group

Spend and attribution confidence

Benchmarks and worksheets for pressure-testing attribution, CAC, MMM readiness, holdout readiness, and budget decisions.

Go Deeper

Read the complete guide to marketing attribution for SaaS if you want the full implementation perspective behind this diagnostic.

Read the Attribution Guide

Common questions before booking this diagnostic

How quickly can you tell us whether attribution is broken or just being interpreted badly?

Usually within the first week we can tell whether the problem is mostly broken plumbing, conflicting definitions, or unrealistic expectations about what attribution can prove. The final deliverable turns that into a concrete readout and next-step recommendation.

How is this different from generic analytics audit services?

Most generic audit services stop at a list of tracking problems or reporting inconsistencies. This diagnostic is narrower and more useful for a SaaS growth team under pressure. We tie the audit directly to spend decisions, pipeline trust, and the revenue story leadership is using right now. If your issue is bigger than a diagnostic, we tell you that fast instead of stretching the audit into a fake long-term engagement.

Can this help with budget pacing before the quarter is over?

Yes, as long as the team can share the ad, CRM, and revenue sources behind the pacing conversation. The useful question is not just whether spend is ahead or behind plan. It is whether the signal is strong enough to move budget, hold steady, or fix the measurement layer before making a reactive cut.

What access do you need?

At minimum we usually need access to the ad platforms, CRM, analytics layer, and the revenue or billing source that leadership ultimately trusts. If one of those sources is missing, we can still assess the gap, but we will call out the constraint directly.

Is this a dashboard project?

No. If a dashboard helps explain the problem, fine, but the real goal is to show where the spend-to-revenue story breaks and what should be fixed first. This is about decision trust, not prettier reporting. It is often the right first step before choosing among attribution modeling methods or a bigger service engagement.

What happens after the diagnostic?

If the issue is mostly structural, the usual next step is a scoped Revenue Analytics engagement to rebuild attribution, tighten definitions, and create a finance-adjacent reporting layer. If the budget question needs a different proof layer, we will name that too: attribution cleanup, MMM readiness, incrementality or holdout-test readiness, or data foundation repair. If the problem is narrower, we will say so.

If your spend story falls apart under pressure, start here

This is the right entry point when you know the budget is real, the answers are not, and leadership wants a clean explanation now.

Book a Discovery Call