Revenue Analytics

Know What is Driving Revenue

You’re spending six figures on ads and can’t tell the board which channels actually work. Marketing says one thing, finance says another, and your attribution model changes depending on who’s presenting. We end that.

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Know What is Driving Revenue

How We Help

Marketing Analytics & Attribution

Understand which campaigns and channels actually drive results

Revenue Operations Metrics

Build the dashboards and reports your revenue team needs

Ad Spend Optimization

Know exactly where your marketing dollars are working

Cross-Channel Performance Analytics

Unified view of campaign performance across every channel and platform

How It Works

1

Discovery

We assess your current analytics setup, identify gaps, and align on what success looks like for your marketing and revenue teams.

2

Design

We architect the solution — attribution models, data flows, reporting structure — and validate it with your team.

3

Build

We implement, test, and document. You see progress every week, not just at the end.

4

Enablement

We train your team to own what we built and change how they make revenue decisions — not just hand over a dashboard. No consultant dependency.

Cut through the noise and build analytics you can trust

  • Clear attribution across all channels and campaigns
  • Single source of truth for revenue metrics that stakeholders trust
  • Visibility into which marketing dollars are actually working
  • Connect marketing activities to financial outcomes with confidence

This is for you if...

  • You’re spending on ads but can’t prove which channels drive pipeline
  • Marketing and finance show different revenue numbers in every meeting
  • You’ve outgrown Google Analytics but don’t know what comes next
  • Your board wants predictable ROAS and you’re tired of guessing

This isn't the right service if...

  • You need someone to manage dashboards or reports on an ongoing basis
  • You’re looking for a BI implementation from scratch without existing data infrastructure
  • You want vanity metrics — we focus on numbers tied to revenue

Engagements start at $5,000

Scope and pricing confirmed after discovery call. Most projects range from $5,000-$25,000 depending on complexity.

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Client Outcomes

B2B SaaS Growth Team

From conflicting dashboards to a single source of truth for ROAS

A 300-person B2B SaaS growth team spending six figures monthly on paid channels couldn’t reconcile attribution numbers across Google Analytics, their CRM, and finance reports. We rebuilt their attribution model from the ground up, unifying data from ad platforms, CRM, and billing into one trusted pipeline. Their growth team now makes budget allocation decisions in hours instead of weeks.

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Mid-Market SaaS Company

Closed the attribution gap — from ~60% to 95% spend-to-revenue coverage

A mid-market SaaS company knew their marketing was working but couldn’t prove it to the board. We built finance-adjacent reporting that connected campaign spend to closed-won revenue across a 90-day sales cycle — covering 95% of ad spend to pipeline attribution where previously only ~60% could be traced. The CFO and CMO now share the same dashboard — and the same numbers.

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DTC Ecommerce Brand

Cut wasted ad spend 35% by identifying true channel-level ROAS

A venture-backed DTC brand spending $120K/month across Meta, Google, and TikTok had no way to compare true ROAS across channels — each platform claimed credit for every conversion. We built a unified attribution pipeline from ad platforms through Shopify to their warehouse. Within a month they reallocated budget from underperforming channels and scaled winners, cutting blended CAC by over a third.

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Go Deeper

Get the complete attribution playbook — why it breaks, how to fix it, and the 80/20 approach that works.

Download the Attribution Guide
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