Data Activation

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Data Activation Playbook: From Warehouse to Revenue

Jason B. Hart
Data activation

Your data warehouse already knows which customers are about to churn. It knows which trial users are most likely to convert. It knows which accounts are primed for expansion.

Your Data Warehouse Is a Goldmine You're Not Using

Jason B. Hart
Data activation

Here’s a pattern I see constantly: a company spends six months and a significant budget building a data warehouse. They hire analysts. They implement dbt. They build dashboards.